17 DEC Efficient Tools to Boost Your Marketing Campaigns By Neil Kaiser Business 5 comments Let’s be honest – even the most experienced Internet marketer runs into rough patches in his or her marketing campaign. This is when it becomes necessary to pause and reassess your marketing strategy. Fortunately, there are several services and apps that can help you boost your marketing campaigns. First you must be willing to think outside the box and try something different. Some of these tools come in the form of downloadable digital marketing software and others are online marketing tools but all are worth looking at. Website Heat Maps (Click Tale) Website heat maps are visual representations of how visitors use your site. It shows where they visit on your site, how long they remain on certain pages and where they go after visiting these pages. This gives you actionable intelligence that can help you optimize your site and potentially increase sales, lower bounce rates and boost your overall marketing campaign. One site that provides such information is Click Tale. Click Tale has been around since 2006 and has helped many websites gather the data necessary to improve their sales. Speed Testing. In today’s world of increasing Internet speeds, shoppers are getting more and more impatient. They expect the content that they are searching for to be ready in fractions of a second or it’s off they go to another site. If your site loads slowly you could lose potential customers. This is why every web owner should make sure that they check their site’s speed frequently. One site that tests your site’s speed is gtmetrix.com. It quickly measures your site’s overall performance as well as its speed plus it gives recommendations on how to increase your site’s efficiency. SEMrush – provides an array of online marketing tools. It is highly trusted among Internet marketers. It can help by gathering information on your competitors so that you can refine your campaign. It can also help you find long tail keywords which can help you target your audience more efficiently and for less money. Word Stream This is perhaps the most popular site on the Internet for keyword analysis. Word stream helps your ROI by suggesting the most popular keywords for nearly any topic you can imagine. It gathers and collates information from millions of websites and is useful mostly for PPC campaigns. Hemmingway App. Let’s face it – most of us aren’t exactly Ernest Hemmingway when it comes to writing web content. That is unfortunate since an engaging copy is critical to bringing visitors to your site and getting them to stay. The Hemmingway app is for correcting copy that is bland, ordinary or just poorly written. This lowers bounce rates and increases the possibility that visitors will perform the action you desire of them. Additionally, well written copy also looks more professional. Sidekick– This app lets you know when a contact opens one of your emails. It tracks not only who opened it, but where it was opened, how many times it was viewed and what they clicked within the email. This can help you determine if and when to send follow-up emails to your contacts. Google Alerts – This tool is seldom used but it can be extremely helpful to your marketing efforts. Google Alerts can be set to notify you whenever specific topics come up in the news. This can tell you when certain products or topics are trending and this in turn can help you boost your marketing efforts. Fortunately, many sites and software developers anticipate that some Internet marketers will occasionally need help with their marketing campaigns. No matter how long one has been in Internet marketing; one can always learn new ways to be more efficient and effective when it comes to growing a business. Your marketing campaign may just need a boost from one of these sites and apps.